Keli Lewis Etscorn
CEO Bear Canyon Consulting, LLC

Search Engine Optimization Specialist
Web Designer
ECommerce Developer

My Nice New Spiffy PDF version of my Resume

7504 Bear Canyon NE
Albuquerque, NM 87109
505 822 8407 main
505 822 8416 fax
keli-AT-etscorn-DOT-com

 

Education:

    MS in Mathematics (May, 1995)
    BS in Mathematics, emphasis in statistics with a minor in Computer Science (May, 1993)
    Ziff-Davis University (1999-2000) - Director I, Fireworks I, II, Flash I, II, Freehand I, II, Photoshop I, II, III

Related Course Work:

MATH

Abstract Algebra

Fuzzy Logic

Numerical Methods

Coding Theory

Graph Theory

Probability and Statistics

Combinatorics

Number Theory

Vector Analysis


COMPUTER SCIENCE

Fortran

Pascal

Numerical Analysis

Unix

WEB DESIGN

Adobe Photoshop I, II, III

Macromedia Fireworks I, II

CGI

Macromedia Flash I, II

Macromedia Director

Macromedia Freehand I, II

Platforms/Operating Systems:

    DEC-20, Cobalt raq4, Macintosh, PC-DOS: Windows 3.1, '95, '98, 2000, ME, XP, NT, Hewlett-Packard, Silicon Graphics, Sun Microsystems, Unix, Linux, Vax
Computer and Scripting Languages:
    C, CGI, HTML, FORTRAN, Pascal
Software:
    Acrobat, Bean Builder, Director, Dreamweaver, Fireworks, Flash, Freehand, Hemera, ICQ, Illustrator, MIVA, NetObjects Fusion, MS Office, MS Works, OptiGold, PeachTree, Photoshop, PrintMaster, QuickBooks, Search Engine Commando, TopDog, ULead Cool 3D, UltraDev, WebTrends Log Analysis, WebTrendsGold, WinZip, WS_FTP, Xenu
Hardware:
    5 Dells, Wacom Tablet 9x12, MicroTek X6EL Scanner, Nikon CoolPix 995 Digital Camera, Epson 850 Printer, Seiko Smart Printer 100 SII, Xerox DocuPrint P1202, Xerox Printer/Fax 480cx
E-Commerce:
CCNow, Miva, PayPal, ProPay, 2CheckOut, Mals

Employment

Owner and Founder (2002-Present)
Bear Canyon Consulting, LLC
Note: Keli E Consulting and Design is now a division of BCC, LLC

  • Search Engine Optimization (Organic)
    • Duties Include
      • Keyword Research
      • Title/Meta Tag Creation
      • Interlinking Strategies
      • Backlink Strategies
      • Search Engine & Directory Submission
      • Web Site Repair for Optimal Search Engine Performance
      • Constant Industry Research
      • Client Consultation
      • Web Analytics and Analysis
      • Copy Optimization
  • Online ECommerce Instructor
  • Billing Duties and Account Manager for Hosting Clients
  • Development of all Marketing Material, Logos, and Corporate Look
  • Maintain and Administrate RedHat Servers for Clients
  • Customer Support
  • Complete E-Commerce & Web Development
  • Administration of Cobalt Web server
  • Hostmaster of all Client Domains
  • Product Photography for Clients (Digital)
  • Maintaining and Transferring DNS
  • Creator of Nationally Featured Web Sites
  • Administrator of Miva on Unix and NT

SEO Specialist
(2002-Present)
AllLaw.com, INC Part of the AttorneyLocate.com Network
  • SEO of company Web site and Attorney Web sites
  • Maintain and Development of 2000+ Attorney Web sites
  • ASP/NT usage
  • Weekly Contact with Clients
  • Head of the SEO Unit
  • Created Intranet to back the SEO unit
University Staff Member (2001-2003)
Eclectic Academy
  • Online Instructor for Beginning CGI Class
  • Responsible for Classroom Content, Lessons and Development
  • Responsible for Maintaining Classroom Bulletin Board
Owner (1997-Present)
Keli E Consulting and Design
  • Billing Duties and Account Manager for Hosting Clients
  • Development of all Marketing Material, Logos, and Corporate Look
  • Maintain and Administrate RedHat Servers for Clients
  • Customer Support
  • Complete E-Commerce & Web Development
  • Administration of Cobalt Web server
  • Hostmaster of all Client Domains
  • Product Photography for Clients (Digital)
  • Maintaining and Transferring DNS
  • Creator of Nationally Featured Web Sites
  • Administrator of Miva on Unix and NT
Head E-Commerce and Web Developer (2001-2002)
rt66 Internet, LLC (formerly NMFiber, LLC)
  • Billing Representative Assistant
  • Complete E-Commerce Development
  • Customer Service & Tech Support
  • Hostmaster of 700+ Domains
  • Internet Marketing
  • Product Photography
  • Search Engine Optimization
  • Maintaining and Transferring DNS
  • Statistical Analysis of Web Site Traffic
  • Administrator of Miva on Unix and NT

President/Co-Founder (1997-2001)
NMFiber, LLC (now operating as rt66 Internet)
A privately owned and founded fiber optic, Sun Microsystems ISP.

  • Complete Development and Implementation of Company Marketing Including TV, Print and Magazine Advertisement
  • Front End/Back end E-Commerce Development
  • Web & E-Commerce Design and Consulting
  • Enterprise Webmaster/Graphic Designer
  • Hardware Acquisition and Purchasing
  • Customer Billing
  • Customer Service and Tech Support
  • Webmaster and Hostmaster Duties Including the Transferring, Updating and Registration of Domains; DNS Management

Simulation and Model Analyst (Programmer) (1995-1996)
BDM - AFOTEC United States Air Force

  • Updated, maintained and modified existing flight path generators and model simulators of aircraft's
  • Created model simulation tapes for Kirkland AFB AFOTEC Division
  • Updated technical manuals to incorporate all changes that were made in the models
  • Reverse engineered code and created input decks in order to create output data

Private Tutor for College Math & Computer Science (1990-1994)
Algebra, Trigonometry, Calculus I, II, & III, Basic Concepts of Mathematics, Probability & Statistics, FORTRAN, Numerical Methods

Acquisitions Department Secretary (1988-1990)
Library Acquisitions Dept.
Word-processing, Ordered books using a computerized system, OCLC, to download books via modem to the library.

Sample URL's (100% of design):

www.abqmd.com
www.americanindianstore.com
www.atcurrylaw.com
www.attorneyillinois.net
www.azinjury.com
www.azlaw4u.com
www.aznursinghomenegligence.com
www.bearcanyonconsulting.com
www.bearcanyondesign.com
www.bearcanyonseo.com
www.beechamahoney.com
www.bekinsabq.com
www.berginlaw.com
www.borkonlaw.com
www.braceletsbysage.com
www.bradbutterworth.com
www.bramerlaw.com
www.carbonarolaw.com
www.caswelllaw.com
www.chicagopilaw.com
www.coloradoduilawyers.com
www.colvin-law.com
www.crownjewelgourmet.com
www.customabq.com
www.davidmitchelllaw.com
www.davidwsteffensen.com
www.diablovalley.net
www.dshapirolaw.com
www.elisareiter.com
www.fierrofamilylaw.com
www.forsythlawyer.com
www.fortworthpersonalinjury.com
www.gailkahanlaw.com
www.galisteohome.com
www.gregorypatton.com
www.gulfstreamworldwide.com
www.haileylaw.com
www.handmadetables.com
www.heroicamericans.com
www.hhtlawfirm.com
www.hilburnlaw.com
www.houstoncivillitattorney.com
www.houstonlawyerbankruptcy.com
www.insyncconsultants.com
www.irvingsolnik.com
www.iselldutchess.com
www.isellhighdeserthomes.com
www.jeplaw.com
www.johnsonandsundeen.com
www.jonsteinlaw.com
www.johnstevensonlaw.com
www.KathleenMorrisLaw.com
www.keithdavis-law.com
www.kelie.com
www.kelieresources.com
www.kelietemplates.com
www.kimswitzer.com
www.knoxlawgroup.com
www.kolawfirm.com
www.kolman-law.com
www.lancermallon.com
www.laveemploymentlawyers.com
www.law4injury.com
www.lawciardellicummings.com
www.livingabq.com
www.loansonhomes.com
www.manchel.com
www.michaelpobrienpc.com
www.michelleselby.com
www.mofflaw.net
www.moraleslawoffice.com
www.myrtlebeachduilawyer.com

www.nationalelectric.com
www.new-mexico-homes.info
www.nm4sale.com
www.ohioworkerscompensation.com
www.oliveriandschwartz.com
www.ownaportlandhome.com
www.peacockgaffney.com
www.perrydieterich.com
www.petersonplanninghouston.com
www.pierremonttitle.com
www.placitasproperty.com
www.plaintiff-lawyer.net
www.propertylistingsoftware.com
www.ramirezlawfirm.com
www.realestateinabq.com
www.real-estate-website-design.com
www.reeslawfirm.com
www.reilleylaw.com
www.resetarlaw.com
www.rioranchhomesforyou.com
www.ripostalaw.com
www.robbenhaarlaw.com
www.rohsofscottsdale.com
www.santafeseasons.com
www.seveytalcott.com
www.seidenlawfirm.com
www.seiwell.com
www.sisconaramore.com
www.slaylaw.com
www.smithgrahamcrump.com.com
www.stephencookpc.com
www.stephensanderson.com
www.stlouislawyer1.com
www.susandooreck.com
www.susanroachlaw.com
www.swanklawoffice.com
www.tampaautoaccidentattorney.com
www.terrazaslaw.com
www.the-link-list.com
www.timothyjstorm.com
www.wadehodge.com
www.waukeshawilawyer.com
www.wehelptheinjured.com
www.wherrycarlstead.com
www.wilmingtondelawareattorney.com

SITES MAINTAINED BY KELI
(not responsible for original design)

Anthony Berber
Killion Law Firm
Law Office Of Roy B. Cannon
Law Office of William Huber
Leonard Kruse PC
Medical Review Consulting
National Legal Capital Group
Paul & Sugerman, PC
Robert Albair, PC
The MD JD
Varian Law
West Coast Law
Whitback Law Offices
Wilson & Whitaker, LLC
Yezbak Law

Projects:

Donated Time
Calvary Church of Albuquerque (April 2004-Present)
E-Commerce advisor and developer. Web Design. Web Servant. Optimized the main site for the search engines. Site is currently #1 for its phrases.

SubContract Work
Mitchelle Web Design Services (August 2003)
Contacted by Mitchell Web Design Seri vices to redesign the site template for the New Mexico State Library.

Subcontract Work
Art by Tech (April 2003)
Contacted by Art by Tech to analyze a site for potential search engine traffic and to submit the site once the recommendations were carried out. The site is now enjoying #1, #2, and #3 ranking.

Created Web Site Template for Professional Organization
SEO-web-design.org (2002)
Created a Web site template based upon a logo done by Melissa of Alter Cube.

Created Web Site Template for Professional Organization
The-Link-List.org (2002)
Created a Web site template based upon a logo done by Dax of Web-Architect.

Convert English Web Site Into Spanish
Construction Solutions (June 2002)
Converted large construction equipment site into Spanish via a remote editing system (RES). This RES enabled the client to work on the text translation while.

Subcontract Work
Full Moon Consulting (December 2001 - January 2002)
Was in charge of the total graphic/web design for the War Reserve Materials Compatibility Board for Los Alamos National Labs. This project required us to develop all graphics, layout and template to be used for the site. There is no link to the actual site as it is classified and behind government firewalls.

Donated Time
Albuquerque Tribune (December 2001)
Created a *countdown* site for December 31, 2001. The countdown was linked to from their main site.

Donated Time
Small Biz Community (September 2001)
Created graphics/logos to be used in remembrance for the 911 tragedy.

Personal:

  • Vice President Photography club 1990
  • Member of the Woman Association of Mathematics  1993 - present
  • Won Math Department problem solving contest  1993
  • Award Winning Web Page Designer  1996-2000
  • Cofounder of local fiber-optic ISP 1997-present
  • Habitat for Humanity 1998
  • Web page featured in "Parade Magazine"  March 1999
  • Web page featured in "APC Currents Magazine"  August 1999
  • Chatroom host for CompuServe Teen Forum "TeenScene" 2000 - 2002
  • Member of the International Woman's Designer Group 2001 - present
  • Web Design Newsletter Editor 2001 - present
  • Speaker at *Internet Seminar for Realtors* October 2001
  • Trained the MercyBand.org call center on Miva November 2001
  • Web page featured in "The Washington Post"  December 2001
  • Web page featured in "The Denver Post"  December 2001
  • Web page featured on the CNN Web site  December 2001
  • KeliETemplates.com featured in "PC Magazine" April 2002
  • Eclectic Academy Staff Member/CGI Instructor 2001 - 2003
  • Miva Merchant Instructor for Bear Canyon Consulting May 2002 - present
  • Founder and moderator of MivaWoman 2002
  • Speaker for Realtor Training - "How to Choose a Web Designer" 2003
  • Speaker for Realtor Training - "Why do I need a Web Site." 2003
  • Web page featured in on "The USA Today" 2003
  • Dontate time to Calvary Church Nursery School 2004 - Present
  • Soccer Coach - 2006