Client Planning Area - Search Engine Optimization

Get found in Google! SEO in Albuquerque

Ideally you want to think about search engine optimization (SEO) BEFORE you even start a new Web site. There are techniques and practices (including navigation, usability factors and site architecture) that should be addressed before the planning stages of your new Web site design.

So where do you start?
Keyword research is the first and most important step in any professional search engine optimization campaign. While you and I can think of some great phrases for your site, we need to find out if humans actually search use these phrases when looking for products and services similar to yours. If you optimize your site for phrases that no one searches on then don't expect ANY targeted traffic from the search engines - it's simple as that.

How do you create a seed list?
I tell my clients to create a list of every phrase they can think of that has to do with their product(s) and/or service(s). Have their coworkers, parents, grandparents, pets (well maybe not pets) submit their ideas as well.

EX:
A shoe store might list the following words in their seed list:

shoes
sandals
boots
heels

Sometimes, depending on the niche, the above exercise can create enough phrases for you to start with. Sometimes it doesn't. That’s when you get a bit more aggressive about where you find these phrases:

1) server log files
2) competitor sites
3) thesaurus
4) online bidding tools
5) client
6) offline advertising


Tips

1) Do NOT include words like:
The Best
Green
Great
Excellent
etc

2) Make sure your geographical areas are unique.
Example: Cooks County

There are several Cooks Counties in the United States. If you find yourself in this position, try to find other geographical areas that could be possible candidates for optimization. If not, you’ll be competing against other areas.

What next?

Once we've established exactly what search engine optimization plan works best for you we'll go through the keyword research process, assign copywriting and start optimizing the pages of your Web site. We might also create NEW pages in which to anchor the phrases discovered during the keyword research process. View the SEO packages offered in Albuquerque and start getting the ranking it takes to attract new business and clients!